Flyreel had a proprietary technology poised to disrupt the process of insurance underwriting and claims process by empowering home owners, But they needed a more powerful brand story, and a way to emphasize the simplicity of their solutions.

My team conducted market research to discover how similarly disruptive companies focussed on the user—not the technology—and crafted new positioning, messaging, and voice and tone direction for the brand.

Moving straight into execution, we wrote, directed, and produced a short video with end-users in mind, which could be used both as a sales tool by insurance providers, agents working with clients, and by home owners looking for more accurate coverage for what matters most.